Rum

is a unsaturated light cold blue

Blue is a cool calming color that shows creativity and intelligence. It is a popular color among large corporations, hospitals and airlines. It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent those images.
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Goes well with complementary color

Avocado

# 848C63

or triadic complementary

Viridian Green

# 638C6B

and triadic complementary

Cement

# 8C6B63

To a colorblind person appears

Boulder

# 747474