Rum

is a unsaturated light cold violet

Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance.
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Goes well with complementary color

Avocado

# 7E8C62

or triadic complementary

Viridian Green

# 628C70

and triadic complementary

Cement

# 8C7062

To a colorblind person appears

Boulder

# 757575