Cruise

is a unsaturated very light cold cyan

Blue is a cool calming color that shows creativity and intelligence. It is a popular color among large corporations, hospitals and airlines. It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent those images.
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Goes well with complementary color

Shilo

# E8ABB7

or triadic complementary

Raffia

# E8DBAB

and triadic complementary

French Lilac

# DBABE8

To a colorblind person appears

Alto

# d0d0d0