Rum

# 7C677F

London Hue

# C6A5CC

Amethyst Smoke

is a very unsaturated light warm redish magenta

Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance.
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Goes well with complementary color

Envy

# 8AA586

or triadic complementary

Cascade

# 86A5A1

and triadic complementary

Tallow

# A5A186

To a colorblind person appears

Dusty Gray

# 999999