La Rioja

is a very saturated very light warm redish yellow

Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color.
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Goes well with complementary color

Persian Blue

# 2B12CC

or triadic complementary

Red Violet

# CC12B3

and triadic complementary

Java

# 12B3CC

To a colorblind person appears

Gray

# 868686