La Rioja

is a very saturated very light warm redish yellow

Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color.
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Goes well with complementary color

Dark Blue

# 140BC1

or triadic complementary

# C10BB8

and triadic complementary

# 0BB8C1

To a colorblind person appears

# 818181