Mauve

is a unsaturated very light cold violet

Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance.
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Goes well with complementary color

Chiffon

# E2FFBC

or triadic complementary

Aero Blue

# BCFFD9

and triadic complementary

Romantic

# FFD9BC

To a colorblind person appears

Alto

# dcdcdc